Citroen created a stir in February 2009 with the announcement of a new line of distinctive products, the DS line. The new line-up reflected one of the facets of what is a true reinvention of the Marque, symbolised in its new tagline, “Créative Technologie”. Rounding out the main CITROËN range, the DS line features products with more radical design choices aimed at customers looking for stand-out styling, architecture, driving feel and refinement.
Just one year after this major event, and with the DS3 now on show in CITROËN showrooms, the Marque is taking a new step in the evocation of the DS line with the DS High Rider. The new concept car embodies a contemporary vision of dynamics with compact design as a fundamental value. It opens the way to new vehicle uses, new motoring pleasure, and an innovative technological approach founded on a Full Hybrid 4 drivetrain.
The DS line moves forward into a new universe
With DS High Rider, Citroen is clearly remaining faithful to the philosophy behind the DS line, namely products with bold choices in terms both of styling and architecture.
Without reneging on the charms of conventional coupés, CITROEN has discovered new ways of expressing automotive vitality with this new creation – less restrictive and exclusive and more adapted to today’s driving conditions, while boasting a renewed sense of driving pleasure.
Unlike regular 4-seater coupés that are long and low-slung, DS High Rider places the emphasis on muscular compact design. The body styling combined with the height of the car underline the compactness of the whole, in turn strengthening the dynamic feel.
Behind the wheel, this promise of vitality is delivered in the shape of a unique driving experience based on a blend of the following:
• a windscreen that stretches far back into the roof,
• a passenger-focused interior architecture of the highest standards,
• running gear that benefits from all the Marque’s expertise in driving sensations and standard-setting ride comfort.
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