Ford Motor Co.’s redesigned Explorer SUV could be launched as a 2012 model. Dealers were informed about Ford’s national advertising campaign promoting service and maintenance at Ford dealerships.
This campaign seeks to support dealer profitability. Morrie Wagener, owner of Morrie’s Automotive Group in Long Lake, Minn., said that service is a “big part” of profitability and that it’s difficult to earn money on the new-car business.
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