BMW Blog reports:
By the end of this month, BMW will unveil the second generation of their mid-compact Sports Activity Vehicle: BMW X3. Not an exciting model when compared to the recently unveiled 5 Series or Gran Coupe Concept, but the X3 continues to play an important role in BMW’s strategy and plans for the premium compact SUV/SAV market.
In 2004, U.S. sales accounted for 34,604 units, but in the following years X3 sales have dropped to a fraction of that. While the recession can easily be blamed for last year’s dismal sales performance (just 6,067 X3s were sold in the U.S. last year), even 2008 proved problematic; as BMW struggled to move just 17,622 of the entry level SUVs into garages across America...
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