Would Hyundai Be Able To Build A Better Pickup Than The Tundra?

Hyundai is considering jumping into the full-size pickup segment, sources say.

A spokesperson for HMA told PickupTrucks.com that adding a pickup truck to its portfolio isn't currently on the company's radar.

Our sources say that it's HMC, not HMA, that's running the research and that they may be doing it without HMA's knowledge.

This isn’t the first time that Hyundai has considered building a truck for the U.S. In 2008, Dr. Kim Dong-Jin, Vice Chairman and CEO of Hyundai, said that Hyundai killed plans to build a midsize pickup for sibling Kia Motors at a factory in Georgia because of softening demand for trucks and rising gas prices.