Not only can downloadable applications later on replace factory-installed options but they could be rolled out into Audi products by the end of the decade, according to Peter Schwarzenbauer, Audi’s sales and marketing chief.
Schwarzenbauer said that rather than force customers to choose and pay for options while ordering, they can just pay for and download an “application” that unlocks or modifies features. In an interview with Autocar, Schwarzenbauer said that customers may opt to activate heated seats, performance tuning, and enhanced navigation capabilities using this method.
Read Article