Honda was expected to benefit from the troubles that Toyota had been getting into lately. But instead, Honda has lost market share while those that had gained include Ford, Chevrolet, Nissan and Hyundai.
Honda’s executives in Japan are understandably bothered by this but American Honda sales boss John Mendel says that he isn’t excessively worried. Mendel cited that American Honda, which includes Acura, has kept its retail share in 2010 and has actually been steadily climbing. Mendel asserted that Honda won’t revise its conservative strategy for the opportunity to widen its market share.
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