When the Moke a.k.a. Beachcomber Concept was revealed at the Detroit Motor Show in January, it was such a hit that MINI really had no other choice but to make it go into production.
The Moke was intended to show off the new Countryman crossover but the stripped-down Beachcomber made such a big splash at the Detroit show. Dr Wolfgang Armbrecht, Head of brand management, said that MINI was overwhelmed by the public’s reaction and so they proceeded to figure out a business basis. He also said that the Beachcomber was based on the road-ready version of the Countryman.
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