After coming across AutoExpress' recent piece on Jaguar Land Rover, it seems that Tata will be reinvigorating both brands. But, we have to ask:
Does anyone care?
At first glance it seems absolutely because Land Rover is an iconic brand that has made significant headway in recent years, particularly with its Range Rover Sport. And if spy images reveal anything about its future, the LRX two-door concept looks like it is going to be "off the chain."
Now, at second glance things get a bit dreary because I cannot recall a time when I was excited for any Jaguar product besides the 2002 XJR. Am I alone here?
Hopefully Jaguar follows other industry leaders by making the upcoming F-type true to concept form. If it gets diluted too much, we could have another XJ situation on our hands.
Don't get me wrong, the XJ is an interesting piece of machinery and it has a remarkable interior. But, the exterior can be best described as a mix and match that would make me assume a Jaguar designer got lost in France for a couple of years and then came back to finish off the tail end of the car.
What say you, Spies? Am I on point or totally off base?
Let us know in the comments below...
AutoExpress reports:
A new sports car, a fourth Range Rover, a BMW 3-Series rival and an executive estate, plus new factories in China, exciting engines and a return of focus to innovation... Under Tata control, Jaguar Land Rover will be more ambitious, says top boss Carl-Peter Forster. The man in charge of making it happen is Ralf Speth, and he told us it’s time to put the pedal to the metal!
The F-Type was first seen in the form of the XK180 concept back in 1998, but the project has been constantly delayed as the company struggled with its finances. But now, thanks to the promise of £1bn of investment every year for the next five years by new Indian owner Tata, a driver-focused sports car is imminent...
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