Volvo is one of those brands that seems to be getting over a rough May.
Year-over-year in May 2010 sales were down 16.5 percent, while most firms reported a bounce in their step. Even Chrysler reported over a 30 percent increase -- granted, we do not know how much of that is in fleet sales (wink).
Bottom line, what is the problem here? A plethora of its products have been refreshed and after a recent drive of the 2011 C30 I can confidently say its vehicles are well made, although priced high.
Is the firm just lacking excitement? Would a car like the Polestar concept even reinvigorate the brand or would it go unnoticed?
Take a look below at Autocar's recent drive of the C30 Polestar.
**Please make note of its Gallardo-esque exhaust note c/o its five-cylinder powerplant.
What say you, Spies?
Volvo's press release follows:
U.S. Sales Up 2.2 Percent Year-to-Date
ROCKLEIGH, N.J. (June 2, 2010) - Volvo Cars of North America, LLC, (VCNA) reported U.S. sales of 4,659 units, a 16.5 percent decrease from May 2009. Year-to-date sales are up 2.2 percent over the first five months of 2010.
In Canada, Volvo sales were down 16.9 percent in May with a total of 642 vehicles sold. Year-to-date sales are up 6.3 percent in Canada.
Continuing to contribute to Volvo's sales success is the Volvo Safe + Secure Coverage Plan. A complimentary coverage program, the Safe + Secure Coverage Plan wraps a comprehensive list of benefits into one package. Volvo has combined additional time and mileage limits on warranty repairs and roadside assistance coverage, and has increased wear-item and factory scheduled maintenance coverage. Specifically, it provides:
5 years/60,000 miles of New Car Warranty
5 years/60,000 miles of Complimentary Factory Scheduled Maintenance
5 years/60,000 miles of Wear and Tear Coverage
5 years/Unlimited miles of Volvo On Call Roadside Assistance.
The Volvo Safe + Secure Coverage Plan provides best-in-class coverage, provides the lowest cost of luxury ownership (according to IntelliChoice) and has been a major contributor to Volvo's recent sales success. It has been extended through June 2010 and is available on all new vehicles in stock.
[Source: SwedeSpeed]
[Source: Autocar]
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