This marks the first time that Mercedes-Benz USA will advertise the R-Class on TV, according to Steve Cannon, vice president of marketing.
The carmaker will actually use up to 15% of its summer/fall advertising budget to promote the crossover. The spots for the R class, which has been revamped for the 2011 model year, will run from August through October. Cannon didn’t provide exact spending figures. The crossover has been slow to sell and this facelift might just be the carmaker’s last effort to improve sales. Cannon said that since the crossover’s debut in the fall of 2005, Mercedes has promoted it only with brochures and limited online exposure.
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