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If you’ve recently entered a Chrysler dealership, you might have been able to notice that instead of referring to its engines as a Hemi, they are now calling it as V-8s.

That’s because Fiat has instructed Chrysler dealers about the name change since it aims to refine Chrysler’s image for it to be perceived as a more fuel-efficient carmaker. The carmaker aims to emphasize the efficiency of its new 3.6-liter Pentastar powerplant, which can raise fuel economy by 25% compared to the previous V-6 engines, which made their debut in the new-for-2011 Jeep Grand Cherokee.

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Chrysler dropping the ‘Hemi’ name, trying to build a new identity

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