Mercedes-Benz has been named by Pied Piper’s annual Prospect Satisfaction Index as the brand to have scored the highest in 2010 in terms of customer satisfaction.
The auto industry would be pleased to know that as a whole, 25 of the 34 brands scored higher compared to last year’s index. To conduct the survey, Pied Piper sent 3658 mystery shoppers to dealers to get feedback for a range of dealer-consumer criteria, which focus on salesperson interaction. Trailing Mercedes are Lexus, Land Rover, Acura, and Jaguar.
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