Instead of a V-8, Ford Motor Co’s 2011 F-150 pickup will feature a V-6, according to industry and dealer sources. The V-6 has better fuel economy but Ford recognizes the challenge for its marketers to convince pickup buyers to prefer a V-6 engine over the V-8.
The last time that ford offered a V-6 was in the 2008 F-150. Sources reveal that the 2011 F-150, which starts selling early next year, will be powered by a standard 3.7-liter V-6 engine. A 4.6-liter V-8 had powered the 2010 F-150’s standard engine. Meanwhile, the 2011 F-150 will also have a 5.0-liter V-8 available. The 2011 Ford Mustang offers both the 3.7-liter and 5.0-liter engines.
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