According to the latest reports, Ford may report adjusted second-quarter profit of $1.62 billion tomorrow due to the fact that CEO Alan Mulally’s overhaul of the lineup lets the firm receive more money for the new models.
For example, the 2010 Ford Taurus sells for 6,300 more than last year’s model and according to surveys, customers paid an average of $30,309 for all Ford vehicles in June demanding on extras like heated seats and upgraded electronics. This means that the amount is up 14 percent from five years ago, according to Edmunds.
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