Hyundai, the South Korean automaker-that-could, plans to offer more personalized service and deliver the royal treatment to owners of its upcoming $50,000+ Equus luxury sedan that will slot above the Genesis in the firm's U.S. lineup.
First of all, those interested in buying the car won't even have to bother going to the dealership. As part of Hyundai's "Your Time, Your Place" program, a salesman will bring an Equus right in front of your door for demonstration purposes and a test drive.
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