BMW To Equip New X3 With JD Power Friendly Cup Holders

BMW of North America was eager to improve several parts of the X3 Sports Activity Vehicle for the new generation that goes on sale in January. Not least of those improvements were the cupholders.

Old X3: Bad cupholders. New X3: Good, Starbucks-friendly, American-style cupholders right below the center instrument panel.

“That didn’t mean we could take over the design,” Wierda said while meeting with a small group of journalists at a Traverse City golf house during a break in the CAR Management Briefing Seminars. “But it did mean we could get good cupholders and we won’t get dinged by J.D. Power for not having them.



 
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