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A small diorama in a Toyota City museum in Japan depicts an often-told story within Toyota Motor Corp. On the left is a disabled truck on a country road. On the right is a single figure about the size of a tin soldier.

Shown in full flight and headed toward the broken-down vehicle, the figure represents Kiichiro Toyoda, the auto maker’s founder. According to the tale, Toyoda learned one of his products had failed and rushed to the scene to personally oversee the repair.


 


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Toyota Starts Down The Road To Recovery And Restoration Of Faith

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