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 Toyota's tarnished image has helped Nissan gain ground among Asian carmakers this year, but a U.S. sales surge by fast-moving South Korean automaker Hyundai may knock the carmaker down a notch just as it starts an ad campaign this weekend to move up.

Buoyed by 10 straight months of sales gains, Nissan was making in-roads to eventually unseat Honda as the No. 2 Asian automaker on these shores, but Hyundai's pitch of lower prices for midsize sedans is capturing momentum, especially when coupled with sales of the Kia brand that Hyundai also owns.



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Already? Hyundai Positioning Self To Become Number 2 Asian Automaker In US

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