Later this month, Chevrolet will launch the 2011 Chevrolet Cruze compact. In preparation for this, Chevrolet’s 3,000 dealerships were asked to buy competitors' vehicles for test-drive comparisons.
Chevrolet is urging dealers to put a Toyota Corolla and Honda Civic on site so that potential buyers can instantly compare the Cruze against its segment rivals. At a media event in suburban Detroit, Margaret Brooks, Chevrolet small-car marketing director, said that Chevrolet expects that potential buyers will have a favorable view of the Cruze
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