Audi is marketing its new A7 Sportback toward families who want a sportier car. Audi is aiming to surpass BMW AG and Daimler AG when it comes to luxury car sales. Chief Financial Officer Axel Strotbek said the A7 plays a major role as Audi seeks to penetrate customer groups that are willing to pay more for their vehicle.
He said that this will definitely help in boosting its profitability. At the end of October, the A7 will start selling in Western Europe for 51,650 euros ($66,000). Strotbek expects this five-door model to help improve Audi’s sales in the compact and mid-sized segments to
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