Scion brand manager Jack Hollis tells the WSJ that
The sales are nowhere where they should be and they will never be this low again
And with only 29,672 units sold through 2010, he ain’t kidding either (well, except for maybe the last part). Meanwhile, with the Yen headed up, profits on Scion’s small, Japanese-built offerings aren’t in great shape either. In short, it is with good reason that Scion is the subject of the most-recent TTAC Deathwatch. Meanwhile, Scion’s bid for renewed relevance hangs on the success of two cars: the neo-Corolla Coupe tC, and the A-Segment Scion iQ three-seater. TTAC will have an early review of the tC before the end of the week, but before we get into the specifics of that vehicle, let’s ponder the wider question of Scion’s viability. Will these two cars bring back Scion’s sales to their previous levels? Let’s take a look at Scion’s historical sales for answers…
2011 Bentley Continental GT Photo Gallery
2011 Dodge Durango Photo Gallery
2011 Lincoln MKZ Hybrid & MKX
2011 Lexus IS Photo Gallery
2011 Hyundai Equus Photo Gallery
Read Article