Kia has high hopes for its redesigned 2011 Optima, with its unique design and features, to soon be one of its topselling nameplates. Kia’s current Optima occupies only a thin slice of the roughly 1.7 million-unit mid-sized sedan segment.
Kia sells only about 25,000 units each year in the US. But Kia anticipates sales to go up due to Optima’s sporty exterior design made by Kia’s European design studio in Frankfurt, Germany.
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