Luxury models don't cost too much more to build than their mass market counterparts, though they do sell at much higher prices. Volkswagen AG is showing its grasp of this concept with the new Audi A8, VW's latest salvo in its quest to pass Toyota Motor Corp. as the world's top seller of automobiles.The spectacular new $90,000 A8, available in U.S. showrooms in November, arguably positions Audi for the first time to compete head-to-head with BMW, Mercedes and Toyota's Lexus as a top world luxury brand, in terms of prestige as well as the prices paid by buyers. The A8's arrival precedes by less than a year the opening of VW's new Chattanooga, Tennessee assembly plant, where the German automaker will build a midsize sedan to compete with the Chevrolet Malibu, Toyota Camry and others in hopes of increasing its paltry U.S. market share.
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