Premium Swiss watch manufacturer Bell & Ross has teamed up with AutoSpies.com, THE insider’s guide to the world’s finest automobiles and luxury lifestyle to launch a first of its kind, branding campaign on the web.
AutoSpies.com’s innovative marketing team has helped Bell & Ross bring the traditional sponsorship of ‘Official time’ campaigns seen at the Olympics and key sporting events to the worldwide web.
“We felt with the explosion of blogging and user posting on the internet, that logging each entry with the ‘OFFICIAL BELL & ROSS TIMESTAMP’, would be a ground-breaking way to showcase our brand in front of this audience of influencers. It also adds even more caché to the established leader in the automotive space, AutoSpies.com, said Isabelle Corigny, PR & Advertising Manager, for Bell & Ross.
Our previous campaigns with AutoSpies.com produced some of the best results in the history of our company and they have been a pleasure to work with.
We expect others to follow our lead and rush to their favorite websites, to secure this extremely impressionable and valuable web real estate that until now has gone unbranded.”
“We’re extremely pleased to partner with Bell & Ross on this campaign not only because it showcases our inventive ways to market the world’s most prestigious brands and our leadership in our space, but also because we were already owners and champions of their watches long before we inked this partnership”, said Donald Buffamanti (Agent 001), CEO/Founder of AutoSpies.com.
I especially like the gorgeous aesthetic the new virtual BR-01 Instrument timepiece adds to our site functionality and design.”
The Bell & Ross Timestamp is placed in every article and blog published and a virtual BR-01 Instrument timepiece showing the current time, is positioned in the top right corner of the AutoSpies.com website.
Users are directed to the official Bell & Ross website by clicking on the watch or any Bell & Ross text on the AutoSpies.com site.
The campaign runs until the end of 2006.
For Further Information Please Contact:
Donald Buffamanti donald@autospies.com 858-442-7708
Web Site: www.AutoSpies.com
For further info about Bell & Ross:
www.bellross.com
About Bell & Ross:
The Bauhausian “form follows function” aesthetic stems from the company’s origins. In 1992, a team of designers and specialists of aircraft and space controls joined with a set project: to create watches perfectly suiting a professional use. Their will: to be part of the great swiss watchmaking tradition while meeting the demands of men facing extreme situations. Nowadays, astronauts, pilots, divers or bomb disposal experts use Bell & Ross watches as tools used for their missions. Bell & Ross watches are sold
in exclusive stores throughout 45 countries.
About AutoSpies.com:
Founded by Donald Buffamanti former SVP of MP3.com and former Technical advisor to the President of Apple Computer, Canada and Greg Flores, co-founder of MP3.com, the two spy chiefs have built a network of thousands of industry employees, analysts, dealers and car fanatics who routinely leak information—spy photos, next generation product plans, unpublished rebates, and performance failures—to their news service. According to Buffamanti, “The information that affects buying decisions in this current marketplace is fluid and can change daily. Through exclusive editorial content and up-to-the minute blog commentary, AutoSpies.com™ provides consumer’s insider knowledge that helps level the playing field with dealers and private sellers. Armed with this up to date information, buyer’s can make better choices and negotiate the best price possible.”
The AutoSpies.com™ phenomena has been covered by automotive analysts and reporters at the Wall St. Journal, Fox News, Your World with Neil Cavuto, CNN, USA Today, Variety, DUB magazine and is one of the highest ranked auto information sites on Google, Yahoo, MSN and other major search engines.