Toyota Resorting To Fire Sale Tactics To Reverse Negative Sales Trend

Toyota brand boss Bob Carter said today the automaker will launch special leasing and purchase deals within weeks to boost flagging volume.

Toyota Motor Sales U.S.A. reported October U.S. sales fell 4 percent from a year earlier. Still reeling from a series of safety recalls this year, Toyota was the only major automaker to post a sales decline last month as the overall industry advanced 13 percent.

Toyota's U.S. sales are up 1 percent year-to-date, compared to an overall market that is up 11 percent.




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