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According to the latest reports, it appears that Peter Schreyer, Kia's chief design officer, is currently working on a new sports car, in order to lend more appeal to the brand. Same Peter Schreyer said that the car is not officially in the pipeline, because the Korean manufacturer needs to get on more solid footing. Kia already boosted its image with new cars such as Soul hatchback and the redesigned Sportage crossover, as well as the Optima sedan.

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Kia’s design boss wants a new sports car to lend more appeal to the brand

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