For the first time since May, Lexus was able to beat out Daimler AG’s Mercedes-Benz and BMW AG’s BMW brand in October to lead monthly US luxury-auto sales. Lexus is attributing this to consumer discounts. In a statement, Lexus said that its sales increased by 8.1% to 21,091 vehicles.
On Nov. 2, BMW posted a 17% gain to 19,272 while Mercedes reported an increase of less than 1% to 18,351. Lexus has remained on top of sales in the US luxury segment but it now faces competition from Toyota, which is attempting to recover from the recall crisis, and from Mercedes and BMW, which have been releasing new models.
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