This January, Acura will start offering an iPad application that that will help dealerships hasten the selling process. This application will be a stripped-down version of its consumer Web site. Dave Heath, Acura senior manager of sales communications, said that the application will distill talking points and have quick videos available to help make the sale. Heath said that the iPad will provide “short little bits of communications."
Acura had been trying to develop a smart-phone application for salespeople but it realized that it wouldn’t be effective because of the small screen and the fact that there has to be some personal space between the salesperson and customer.
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