As you may know already, Ford has big plans with its Lincoln brand, and it already announced when the Mercury brand was phased out, that it will focus more on the luxury brand.
According to Ford CEO Allan Mulally, the Lincoln plan will include three pieces. First of all, the Lincoln brand needs to have dynamite luxury vehicles. The second piece is a new dealership network, placed in the right places, especially where the luxury customers are in the United States.
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