Fiat is making its comeback to the North American market at the Los Angeles International Auto Show slated to run from 17 to 28 November. Marking its return is the new 500, a statement of style and “Made in Italy” technological innovation, the heir of a model that became legendary as a veritable icon of motoring.
“The Fiat 500 has always been the right car at the right time,” stated Laura Soave, manager of the Fiat brand in North America. “With the new Fiat 500 a truly exclusive car in one of the most rapidly growing segments in North America is being introduced. It offers prestigious Italian design, value and efficiency, all smartly calibrated for our market.”
The Fiat 500 satisfies the new generations of Americans who want a captivating, customised, ecologically sustainable and technologically advanced vehicle that reflects their image. “Like the historic model, the new Fiat 500 redefines the concept of transportation and gives a new sense to expression and individual opportunities,” Soave added. “At a time when America is returning to simplicity with renewed attention focussed on the environment, the new car identifies with the current minimalist bent and offers an advanced and eco-sustainable technology enveloped by an aura of top quality, precision and style.”
Produced in Mexico and proposed at a starting price of $15,500, this alluring segment A “four seater” ensures a driving experience and sensations that are unparalleled owing to its ideal size for the city, thrilling driving dynamics, brand-new 1.4 litre MultiAir engine, innovative Blue&Me hands-free communication system and seven airbags supplied as standard (two in front, two window-bags, two side bags and one for protecting the knees), not to mention the reactive head restraints that activate in case of shunting accidents. This package is further perfected with high quality characteristics
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