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Fiat chief Sergio Marchionne is filching a page from BMW's playbook with the perky Fiat 500, a diminutive machine that makes no more sense for mainstream American drivers than Mini, a car that nevertheless overcame long odds by dint of clever marketing.

With production set to start at an assembly plant in Toluca, Mexico next month, the 500 should begin appearing at Fiat dealers in the U.S. sometime in January or February. Fiat has said, optimistically, that it hopes to sell 50,000 annually.



 

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Fiat Hopes The 500 Can Become The Next Mini Cooper, Do They Stand A Chance?

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