Hyundai Motor America claims that after having been offered on the market for two years now, the Genesis sedan and coupe still haven’t lost their shine. In fact, Hyundai’s near-luxury Genesis sedan won the coveted North American Car of the Year honor and received other awards in 2009. Meanwhile, the more performance-oriented Genesis coupe, which debuted in mid 2009, has been applauded by enthusiasts everywhere.
HMA President and CEO John Krafcik said that the Hyundai brand was helped by Genesis from a “halo perspective.” Krafcik said that Genesis had made the brand more credible just as it was preparing to launch cars such as the Sonata and the Tucson.
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