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Volvo must abandon its quest to be considered ‘premium’ and come up with a new strategy, according to the firm’s recently installed boss, Stefan Jacoby.

The Swedish manufacturer is re-evaluating its product plan in the wake of its takeover by Chinese firm Geely. Jacoby believes it needs to stop chasing the ‘premium’ market high ground currently held by BMW, Audi and Mercedes.



 
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Volvo Gives Up Chasing The Germans, Should They Focus On Lexus Instead?

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