Mercedes-Benz seeks to change dealership sales procedures in 2011. The company is now prepping for a wave of new front-wheel-drive vehicles and new young buyers.
Beginning in 2012, Mercedes will launch three U.S. FWD vehicles. At the Los Angeles Auto Show, Mercedes-Benz USA's CEO Ernst Lieb says it will ensure the processes and how it presents the cars and how they deliver is right. Changes are to take effect in 2012. Mercedes has agreed with its dealer council on handling the review.
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