Are Consumers Going To Embrace Or Deplore VW's Low Price Strategy?

Rare, indeed is the $20,000 car that incites as much controversy as the 2011 Volkswagen Jetta. It is just another indication of the depth and duration of feeling evoked by the VW brand -- especially when you consider that it stems from some clever advertising from 40 years ago, and a car model, the Beetle, which had a 68-year production run.

VW better hope it can channel that emotion and use it to positive use as it attempts the all-but-impossible feet of quadrupling its U.S. sales by 2018.



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