Ricardo Plc, a service provider to auto companies, is turning to billboards to find engineers as the industry, battered by last year’s bankruptcies of General Motors Corp. and Chrysler LLC, regains sales and production.
Ricardo for the first time put up billboards along Detroit- area highways yesterday and started running radio ads touting the engineering-services company as an employment destination as fuel-economy standards drive demand for efficient powertrains. General Motors Co. and Chrysler Group LLC among others, are hiring as vehicle output recovers from more than 40-year lows.
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