In the 2010 Avoider Study by J.D. Power and Associates, about 19% of new-vehicle shoppers who were surveyed avoided Toyota due to its “bad reputation,” a jump of 17 percentage points from a year ago. The market research firm found that an increasing number of new-car shoppers steer clear of Toyota showrooms because of its quality and safety problems.
About 15% of those surveyed said that they had “a bad experience” with Toyota, a rise of 12 percentage points compared to last year. Meanwhile, 15% were “concerned about the future of this vehicle brand,” a 11-point increase from 2009.
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