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You don't have to be a rocket scientist to realize Audi has made some serious market share and customer mind share progress over the last few years in the premium segment.

All you have to do is go to a hot part of town or a mall parking lot to see more and more of their latest stuff making an appearance.

And making the competitive landscape harder and harder for BMW and Mercedes.

The question we want answered is which company they are doing more damage to?

And which of their competitors will lose most down the road?

BMW or Mercedes?

Spies...discuss

On a side note, the Spies are headed to Detroit tomorrow so keep checking back often for breaking Detroit Auto Show news and photos.


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WHO Is Audi Hurting More? BMW Or Mercedes?

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Agent001