To understand why Detroit is having so much trouble competing against Asian car companies, look no further than the Chevrolet Impala.
Chevrolet's general manager, Edward J. Peper, and marketing manager, Mark A. Clawson, said Impala sales were up 6.4 percent this year.
In the 1960's, the Impala was king of the road. General Motors sold more than a million of them in 1965. Now the Impala is still the best-selling American car, but it is selling less than a third of that total.
The Impala also lags behind four Japanese offerings — the Toyota Camry and Corolla, and the Honda Accord and Civic — in the annual race to be the best-selling car in America.
But Chevrolet, by its own admission, has no plans to try to win back the bragging rights anytime soon.
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