The year just ended was a sensational one for Hyundai, and the Korean automaker begins 2011 by introducing a sensational car. Hyundai exceeded 500,000 unit sales in the U.S. in 2010 and established itself among the industry's top seven sellers.
Equally important for the long-term future of the brand, it created, right out of the box, a premium luxury car in the Equus that is the equal of the Mercedes S-class and Lexus LS 600 in everything except profile and price. The former will grow in time; careful shoppers who don't believe that luxury pleasure comes with price-tag pain should hope the latter never grows.
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