The National Football League prodded Toyota Motor Corp to edit a television commercial, removing an image of a helmet-to-helmet tackle at a time when the effects of concussions have come under heavy scrutiny, representatives of both sides said. The Japanese automaker, one of the largest corporate advertisers, changed the TV ad after the U.S. sports league complained and warned that the spot would not be allowed to air during its highly watched games.
The NFL's request, a rare occurrence in the advertising world, reflected the sensitivity of the topic within the league and the lengths it will go to to protect its image and position as the country's most popular sport.
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