When Bob Lutz ran General Motors' product development efforts, he did something that no other car company has done in the history of making cars. He hired four automotive journalists to assess all of GM's new vehicles before they were OK'd for production. And their word was law. Everything had to be developed to their satisfaction.
That didn't go down well with GM's traditional engineering staff, at least not at first. They didn't like the fact that four outsiders, four media critics with no product development experience, could force them to make changes on a new-car program. But because the journos reported to Lutz, they had all the protection they needed.
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