If the Superbowl audience on Feb. 6 reaches new highs, it’s possible for Super Bowl advertisers such as Volkswagen AG and General Motors Co. to end up getting a bargain for 30-second spots priced at a record $3 million or more. New York advertising executives Peter Gardiner of Deutsch Inc. and Andy Donchin of Carat North America said that the National Football League championship between the Green Bay Packers and Pittsburgh Steelers may surpass the record 106.5 million viewers of last year's game on CBS.
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