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Fiat SpA's integration with Chrysler Group LLC faces its first test with European buyers this week, when Chief Executive Officer Sergio Marchionne introduces Chrysler models with Fiat nameplates at the Geneva auto show.

Marchionne is counting on the rebadged models to keep customers walking into the showrooms as he holds off on new Fiat models until the second half of 2011. Marchionne, who boosted Fiat's stake in Chrysler to 25 percent last month, is withdrawing the Chrysler brand from continental Europe.




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Betting On The Wrong Horse?  Fiat To Rely On Rebadged Chryslers For European Sales Boost

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