BMW’s sales and marketing boss Ian Robertson said that its new ‘i’ sub-brand will be expanded to offer a full range of alternatively fueled cars. In an interview with Autocar during the launch of the new sub-brand, Robertson described the i3 one-box hatchback and i8 sports car as “two bookends for the brand; in the middle there will be more books.” Robertson said that BMW has trademarked all the relevant names starting
Read Article