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Auto executives commonly refer to discount pricing of vehicles as an addiction: sure to bestow pleasurably higher sales volume, at least for awhile, but difficult to kick and potentially destructive over time.

All eyes are on the surging U.S. market share of General Motors Co. which was driven by the deepest discounts in the industry in January and February. Through March 1st, GM had captured 21.3% share, up from 19.4% during the comparable two-month period last year.


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General Motors Again Becoming Addicted To Deep Discounts To Move The Metal

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