As Kia aims to be known as a “dynamic, sporting, fun brand,” it has confirmed that it has set its sights on a roadster, in order to take on the popular Mazda MX-5 Roadster. According to European CEO Paul Philpott who spoke With AutoExpress, this two-seater is the preferred choice as a desirable sports model. He said that Kia will focus on establishing the brand in 2011
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