Chrysler Group Turns Up the Heat with Employee Pricing Plus for All Customers

Employee Pricing will be available to all customers beginning July 1, 2006 Chrysler Group offers the industry-exclusive 30-day return program Chrysler, Jeep® and Dodge dealerships will maintain extended hours for the holiday weekend for first time in Company history

Chrysler Group kicks off the summer selling period with the introduction of the Employee Pricing Plus program on qualifying 2006 model year and select 2005 model year Chrysler, Jeep® and Dodge vehicles.

Customers who visit the nearly 3,900 participating U.S. Chrysler, Jeep and Dodge dealers will immediately receive employee pricing on Chrysler Group vehicles plus zero percent financing for 36 months on most models financed through Chrysler Financial plus the option to return the vehicle under the company’s 30-day Return Program upon satisfying certain conditions. Or, in lieu of special financing, customers may choose to receive employee pricing, cash back up to $3,500 and the 30-day Return Program.

“Chrysler Group is setting the pace for the summer selling season with robust buying opportunities for customers who visit our showrooms,” said Joe Eberhardt, Executive Vice President – Global Sales, Marketing and Service, Chrysler Group. “And, we are standing behind our products with the added security of a 30-day Return Program, which offers customers a peace of mind proposition for buying our cars and trucks.”

The Employee Pricing Plus program includes virtually the entire 2006 model year lineup of Chrysler, Jeep and Dodge vehicles, including best sellers like the Dodge Ram pickup, segment-leading minivans like the Chrysler Town & Country and Dodge Caravan with the exclusive Stow ‘n Go® seating and storage system and the head-turning Chrysler 300.

The Dodge Viper, Dodge Ram SRT10 pickup and Dodge Sprinter van are excluded from the program.

For the first time in the company’s history, participating Chrysler, Jeep and Dodge dealerships nationwide will be open until midnight each day beginning July 1, 2006, through July 5, 2006, in support of the Employee Pricing Plus program. Customers will have ample opportunity to visit dealer showrooms to browse available dealer inventory and take advantage of the employee pricing specials.

“Chrysler Group took the unprecedented step of asking our dealers to maintain extended retail hours during the holiday weekend, giving customers ample opportunity to visit our showrooms and take advantage of the Employee Pricing Plus celebration,” said Eberhardt. “Our broad selection of segment leading, head turning products at each Chrysler, Jeep and Dodge showroom will appeal to consumers in nearly every category.”

The Employee Pricing Plus program will kick-off on July 1, 2006 in conjunction with the “Ask Dr. Z” advertising campaign, communicating the best of American and German engineering and design in every Chrysler, Jeep and Dodge vehicle. The multifaceted “Ask Dr. Z” campaign focuses on the innovative design, quality, reliability, performance and fuel economy of Chrysler, Jeep and Dodge vehicles today.

The Employee Pricing Plus program runs through July 31, 2006.

AUTO SPIES PERSPECTIVE: Hmmm...30 day returns...The dealers are just gonna LOVE this! Especially 30 days from today when these babies start coming back on hooks!

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