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Chrysler Canada will start building a “lifestyle” pickup truck at its giant assembly plant in Windsor, Ont., in the fall of 2013, industry insiders say.

Both AutomotiveCompass, a leading U.S.-based industry research firm, and Chrysler suppliers revealed Tuesday the automaker has decided to proceed with production of a niche vehicle called the “TR Ram Life Style Truck,” in October 2012 to help keep the plant humming on three shifts.


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