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In a recent media conference with Australian automotive journalists in Seoul, Hyundai Motor Company President and CEO Steve S. Yang said that he wants his company to be the most “loved” brand in the world.

Mr Yang believes that if customers love/like Hyundai more than any other brand, success of the company will come naturally. The Korean giant (including KIA) is aiming to hit fourth place in worldwide sales behind General Motors, Toyota and Volkswagen in 2011, but is not specifically aiming to be the world’s number one in volume.


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Hyundai Sets Sights On Being Most Loved Brand In The World?

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